கட்டிக்கோ ஒட்டிக்கோ வேஷ்டி - A new marketing slogan!!

The younger generation south indian kids have difficulty in holding Veshti in their hips. But instead of letting them compromise on the culture, companies such as Ramraj, Udayam etc are coming up with veshtis with velcro and pockets so that one can simply wrap it around and stick it. That is exactly what the title means - Wrap it and stick it!!!